The new BMW 740e iPerformance, the new BMW 740Le iPerformance, the new BMW 740Le xDrive iPerformance. The BMW eDrive drive system technology developed for BMW i cars has arrived in the new BMW 7 Series model range in the shape of three plug-in hybrid luxury sedans. The trio source their power from the myriad talents […]

Info and rumors of what to expect with the next gen 2018 BMW 3 Series (G20). BMW plans to fight back against the Audi A4, Jaguar XE and Mercedes C-Class by introducing a hi-tech 3 Series within the next 18 months – and the compact exec is set to get an all-electric version during its […]

A big part of selling the new BMW hybrid models is branding them, giving them a badge that customers can familiarize themselves and associate with. Meet the new BMW 740e iPerformance and the associated long-wheelbase and xDrive models. These new hybrids are now on sale and they are more than just fancy marketing and badge foolishness.